In the time when search engine optimization is not yet crucial in e-commerce, Amazon.com has dominated the online shopping landscape. As an online bookstore, the company’s expertise is online retailing and they have sought the expertise of an seo agency in optimizing their website for e-commerce. Those were the times when web-based companies are positioning to establish themselves in the worldwide web. Today, Amazon.com does not only offer books but numerous products that can be pushed online.
From online retailing, the company has diversified into other related businesses. This move aimed to establish the core business by offering other services for online customers. Through affiliate marketing, the company created associates that will sell and promote their products to a wider network. Affiliate marketers made the Amazon site rank higher in the search engine result page because of back linking. The company’s sales from associates make up 40% of the total revenue.
